Bilal, Muhammad (21142) <br/><br/>
The impact of brand image and brand engagement on brand love  moderating role of hedonic characteristics 

 - Islamabad  (unpublished)  2019 
 - 65 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences  Includes bibliographical references and appendix  Thesis supervisor: Mubashar Hassan Zia 
<br/><br/>Thesis (MS)--Riphah International University, 2019 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences--Brand image--Brand love--Leadership--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / BIL