TY  - BOOK
AU  - Bilal, Muhammad (21142)
TI  - The impact of brand image and brand engagement on brand love: moderating role of hedonic characteristics
U1  - 658 
PY  - 2019///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Brand image
KW  - Brand love
KW  - Leadership
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis supervisor: Mubashar Hassan Zia; Thesis (MS)--Riphah International University, 2019
ER  -