00559nam a22001217a 4500020002400000082001600024100006200040245002300102260004600125300003100171500004200202650019300244  a9788126563531 (pbk)00a658.83bMAR1 aDavid A. Aaker.aV. KumaraRobert P. LeoneaGeorge S. Day10aMarketing research  aNew YorkbJohn Wiley and Sonsc2013, 2018  axiv 647 p.b: ill.c25 cm.  aIncludes appendix,glossary and index. 0aManagement scienceaMarketing researchvHypothesis testingvResearch designvData collectionvAttitude measurementvMarketing ethicsvInternational marketingvInternet marketingvRIPPvFMS