00632nam a22001577a 4500 0 0 0 0 EVC IDC 2019-05-20 Allied book company 1488.56 0 658.83 MAR 52409 2019-05-20 00:00:00 1 BK 0 0 0 0 MLK MLK 2019-09-19 Purchased : PAK Book Corporation 1752.33 0 658.83 MAR 61207 2019-09-19 00:00:00 2 2019-09-19 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Pak Book Corporation 2017.22 1 658.83 MAR 62492 2025-05-29 00:00:00 2025-02-06 3 2020-01-16 BK 0 0 0 0 MLK MLK 2020-01-17 Purchased: Pak Book Corporation 2017.22 0 658.83 MAR 61781 2020-01-17 00:00:00 4 2020-01-17 BK 0 0 0 0 GGL GGL 2020-02-10 Pak Book Corporation 1752.33 0 658.83 MAR 59177 2020-02-10 00:00:00 5 BK 24765 24765 9788126563531 (pbk) 658.83 MAR David A. Aaker. V. Kumar Robert P. Leone George S. Day Marketing research New York John Wiley and Sons 2013, 2018 xiv 647 p. : ill. 25 cm. Includes appendix,glossary and index. Management science Marketing research Hypothesis testing Research design Data collection Attitude measurement Marketing ethics International marketing Internet marketing RIPP FMS BK