TY  - BOOK
AU  - David A.Aaker
TI  - Marketing research
SN  - 9788126563531 (pbk)
U1  - 658.83 
PY  - 2013///, 2018
CY  - New York
PB  - John Wiley and Sons
KW  - Management science
KW  - Marketing research
KW  - Hypothesis testing
KW  - Research design
KW  - Data collection
KW  - Attitude measurement
KW  - Marketing ethics
KW  - International marketing
KW  - Internet marketing
KW  - RIPP
KW  - FMS
N1  - Includes appendix,glossary and index
ER  -