Malhotra, Naresh K  Satyabhusan Dash <br/><br/>
Marketing research  an applied orientation 

 - Noida  2018 
 - xxx, 968 p.  : ill.  ; 27 cm. 
<br/><br/> Includes appendices and index. 
<br/><br/><label>ISBN: </label>9789332555693 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-Methodology--Economic environment--Qualitative research --Research industry--Research design--Data collection--RIPP--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL