Sterne, Jim <br/><br/>
Artificial intelligence for marketing  practical applications 

 - Hoboken  John Wiley & Sons, Inc.  2018 
 - xix, 344 p.  : ill.  ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788126574735 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artificial intelligence --Intellectual capacity --Marketing tools --Marketing mix --Marketing --FC
<br/><br/><label>Dewey Class. No.: </label>658.8002  / STE