TY - BOOK AU - Sterne, Jim TI - Artificial intelligence for marketing: practical applications SN - 9788126574735 (pbk) U1 - 658.8002 PY - 2018/// CY - Hoboken PB - John Wiley & Sons, Inc. KW - Artificial intelligence KW - Intellectual capacity KW - Marketing tools KW - Marketing mix KW - Marketing KW - FC N1 - Includes index ER -