@book{24969,
	author = {Usman Javed, Muhammad (21939)},
	title = {Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust},
	publisher = {(unpublished)},
	year = {2019},
	address = {Islamabad},
	note = {Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.}
}