Usman Javed, Muhammad (21939) <br/><br/>
Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust 

 - Islamabad  (unpublished)  2019 
 - ix, 82 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.  Includes bibliographical references and appendix.  Thesis supervisor: Dr. Abdul Qayyum 
<br/><br/>Thesis (MS)--Riphah International University, 2019 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences--Brand association--Brand awareness--Brand loyalty--Brand trust--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / USM