Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust - Usman Javed, Muhammad (21939) (Islamabad (unpublished), 2019)
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.
Includes bibliographical references and appendix.
Thesis supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2019
English
Keywords: Management sciences -- Brand association -- Brand awareness -- Brand loyalty -- Brand trust -- FMS