00854nam a22001697a 4500040003600000082001300036100003400049245012000083260003500203300003700238500015500275500005400430500004000484502005500524546001200579650009300591  cRiphah International University  a658bUSM  aUsman Javed, Muhammad (21939)  aImpact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust  aIslamabadb(unpublished)c2019  aix, 82 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.  aIncludes bibliographical references and appendix.  aThesis supervisor: Dr. Abdul Qayyum  aThesis (MS)--Riphah International University, 2019  aEnglish  aManagement sciencesvBrand associationvBrand awarenessvBrand loyaltyvBrand trustvFMS