00902nam a22001937a 4500 0 0 0 0 IMC IMC 2019-06-19 Riphah International University 0 658 USM 54032 2019-06-19 00:00:00 1 TH 24969 24969 Riphah International University 658 USM Usman Javed, Muhammad (21939) Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust Islamabad (unpublished) 2019 ix, 82 p. : ill. ; 29 cm. +CD Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references and appendix. Thesis supervisor: Dr. Abdul Qayyum Thesis (MS)--Riphah International University, 2019 English Management sciences Brand association Brand awareness Brand loyalty Brand trust FMS TH