Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust
Usman Javed, Muhammad (21939)
creator
text
Islamabad
(unpublished)
2019
monographic
ix, 82 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.
Includes bibliographical references and appendix.
Thesis supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2019
English
Management sciences
Brand association
Brand awareness
Brand loyalty
Brand trust
FMS
658 USM