TY  - BOOK
AU  - Usman Javed, Muhammad (21939)
TI  - Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust
U1  - 658 
PY  - 2019///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Brand association
KW  - Brand awareness
KW  - Brand loyalty
KW  - Brand trust
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis supervisor: Dr. Abdul Qayyum; Thesis (MS)--Riphah International University, 2019
ER  -