01031nam a22002057a 4500952011700000999001700117040003600134082001300170100003400183245012000217260003500337300003700372500015500409500005400564500004000618502005500658546001200713650009300725942000700818  00104070aIMCbIMCd2019-06-19eRiphah International Universityl0o658 USMp54032r2019-06-19 00:00:00t1yTH  c24969d24969  cRiphah International University  a658bUSM  aUsman Javed, Muhammad (21939)  aImpact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust  aIslamabadb(unpublished)c2019  aix, 82 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.  aIncludes bibliographical references and appendix.  aThesis supervisor: Dr. Abdul Qayyum  aThesis (MS)--Riphah International University, 2019  aEnglish  aManagement sciencesvBrand associationvBrand awarenessvBrand loyaltyvBrand trustvFMS  cTH