TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 9789352865611 (pbk)
U1  - 658.84 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing
KW  - Marketing environment
KW  - Global marketplace
KW  - Marketing strategy
KW  - Pricing products
KW  - Sales promotion
KW  - Public relations
KW  - Advertising
KW  - RSBM
KW  - FMS
N1  - Includes glossary, appendix, references and index
ER  -