Bagozzi, Richard P.  Zeynep Gurhan-Canli  Joseph R. priester <br/><br/>
The social psychology of consumer behaviour 

 - New Delhi  McGraw Hill  2010 
 - x, 222 p.  : ill.  ; 22 cm. 
<br/><br/> Includes glossary, references, author index and subject index. 
<br/><br/><label>ISBN: </label>9780070700598 (pbk) 0070700591 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology<br/>Psychology--Consumer behaviour--Cognitive--Emotions--Attitude--RICPP
<br/><br/><label>Dewey Class. No.: </label>306.3  / BAG