00531nam a22001337a 4500020002400000020002100024082001500045100006500060245004800125260003300173300003200206500006700238650009200305  a9780070700598 (pbk)  a0070700591 (pbk)  a306.3bBAG  aBagozzi, Richard P.aZeynep Gurhan-CanliaJoseph R. priester  aThe social psychology of consumer behaviour  aNew DelhibMcGraw Hillc2010  ax, 222 p.b: ill.c; 22 cm.  aIncludes glossary, references, author index and subject index.  aSocial psychologyaPsychologyvConsumer behaviourvCognitivevEmotionsvAttitudevRICPP