TY  - BOOK
AU  - Bagozzi, Richard P.
TI  - The social psychology of consumer behaviour
SN  - 9780070700598 (pbk)
U1  - 306.3 
PY  - 2010///
CY  - New Delhi
PB  - McGraw Hill
KW  - Social psychology
KW  - Psychology
KW  - Consumer behaviour
KW  - Cognitive
KW  - Emotions
KW  - Attitude
KW  - RICPP
N1  - Includes glossary, references, author index and subject index
ER  -