TY  - BOOK
AU  - Lyer, Gopalkrishnan R
TI  - Customer relationship management in electronic markets
SN  - 9788179924457 (hb)
U1  - 658.854678 
PY  - 2005///
CY  - Mumbai
PB  - Jaico publishing house
KW  - Customer relationship
KW  - Management
KW  - Electronic markets
KW  - Consumer-Relationship
KW  - Buyer-Relationship
KW  - Loyalty
KW  - E-tailing
KW  - Marketing
KW  - FMS
KW  - BBA
N1  - Includes references and index
ER  -