@book{25153,
	author = {Misbah Ul Hafeez (13210)},
	title = {Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians},
	publisher = {(unpublished)},
	year = {2018},
	address = {Islamabad},
	note = {Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences}
}