Misbah Ul Hafeez (13210) <br/><br/>
Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians 

 - Islamabad  (unpublished)  2018 
 - xi, 78 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences  Includes bibliographical references and appendix.  Thesis supervisor: Dr. Shahzad Ahmad 
<br/><br/>Thesis (MS)--Riphah International University, 2018 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences--Pharmaceutical marketing--Prescription behavior--Brand credibility--Promotional tool--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / MIS