00918nam a22001697a 4500040003600000082001300036100002900049245016700078260003500245300003700280500015400317500005400471500004100525502005500566546001200621650011500633  cRiphah International University  a658bMIS  aMisbah Ul Hafeez (13210)  aEffects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians  aIslamabadb(unpublished)c2018  axi, 78 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences  aIncludes bibliographical references and appendix.  aThesis supervisor: Dr. Shahzad Ahmad  aThesis (MS)--Riphah International University, 2018  aEnglish  aManagement sciencesvPharmaceutical marketingvPrescription behaviorvBrand credibilityvPromotional toolvFMS