TY  - BOOK
AU  - Misbah Ul Hafeez (13210)
TI  - Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians
U1  - 658 
PY  - 2018///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Pharmaceutical marketing
KW  - Prescription behavior
KW  - Brand credibility
KW  - Promotional tool
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis supervisor: Dr. Shahzad Ahmad; Thesis (MS)--Riphah International University, 2018
ER  -