00637nam a22001577a 4500 0 0 0 0 MLK MLK 2019-07-24 Purchased: Allied Book Company 1752.34 0 658.827 KEL 60166 2019-07-24 00:00:00 1 2019-07-24 BK 25238 25238 9789332542204 (pbk) 658.827 KEL Keller, Kevin Lane Ambi M.G.Parameswaran Isaac Jacob Strategic brand management building, measuring, and managing brand equity Noida Pearson India education services Pvt. Ltd 2019 : ill. : 24 cm. xxix, 586p. Includes references and index. Management Marketing communications Brand management Designing marketing Strongest brands Pricing strategy Brand equity FMS BK