Kotler, Philip  Kevin Lane Keller <br/><br/>
Marketing management 

 - Noida   Pearson India Education Pvt. Ltd,  2018 
 - xxvi, 756+15+61+11+21 p.  : ill., Col.,  ; 25 cm. 
<br/><br/> Includes glossary, appendices, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332557185 (pbk) 9781292092621 (pbk) 9789673498536 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science--Marketing communication--Marketing strategies--Marketing research--Global markets--Marketing--RSBM--RIPS--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT