Kotler, Philip Kevin Lane Keller creator text Noida Pearson India Education Pvt. Ltd 2018 monographic xxvi, 756+15+61+11+21 p. : ill., Col., ; 25 cm. Includes glossary, appendices, bibliographical references and index. Management science Marketing communication Marketing strategies Marketing research Global markets Marketing RSBM RIPS FMS 658.8 KOT 9789332557185 (pbk) 9781292092621 (pbk) 9789673498536 (pbk)