TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 9789332557185 (pbk)
U1  - 658.8 
PY  - 2018///
CY  - Noida 
PB  - Pearson India Education Pvt. Ltd
KW  - Management science
KW  - Marketing communication
KW  - Marketing strategies
KW  - Marketing research
KW  - Global markets
KW  - Marketing
KW  - RSBM
KW  - RIPS
KW  - FMS
N1  - Includes glossary, appendices, bibliographical references and index
ER  -