TY  - BOOK
AU  - Chaffey, Dave
TI  - E-business and e-commerce management: strategy, implementation and practice
SN  - 9789332511170 (pbk)
U1  - 380.1068 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt. Inch.
KW  - Electronic commerce
KW  - Customer relationship
KW  - E-business strategy
KW  - E-procurement
KW  - E-marketing
KW  - FMS
N1  - Includes glossary, bibliographical references,  and index
ER  -