Roger D. Blackwell  Paul W. Miniard  James F. Engel  Zillur Rahman <br/><br/>
Consumer behavior 

 - New Delhi  Cengage Learning India Pvt. Ltd.  2018 
 - xliii, 719 p.  : ill.  ; 28 cm. 
<br/><br/> Includes glossary, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789386650870 (pbk) 9386650878 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumer behavior<br/>Management sciences--Consumer decision making--Consumer knowledge--Consumer motivation--Marketing strategies--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON