Roger D. Blackwell Paul W. Miniard James F. Engel Zillur Rahman creator text New Delhi Cengage Learning India Pvt. Ltd. 2018 monographic xliii, 719 p. : ill. ; 28 cm. Includes glossary, bibliographical references and index. Marketing research Consumer behavior Management sciences Consumer decision making Consumer knowledge Consumer motivation Marketing strategies RSBM FMS 658.8342 CON 9789386650870 (pbk) 9386650878 (pbk)