O'Guinn, Thomas Clayton  Chris T. Allen  Richard J. Semenik... [et al.] <br/><br/>
Advertising and integrated brand promotion 

 - New Delhi  Cengage Learning  2019 
 - xx, 407 p.  : ill.  ; 28 cm. 
<br/><br/> Includes glossary, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789386668639 (pbk) 9386668637 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Marketing--Integrated brand promotion--Promotion industry--Brand marketing--Direct marketing--Brand promotion--Public relations--Advertising--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV