00697nam a22001697a 4500 0 0 0 0 MLK MLK 2019-07-25 Purchased: Allied Book Company 1442.74 0 659.1 ADV 60229 2019-07-25 00:00:00 1 2019-07-25 BK 0 0 0 0 LCC LCC 2020-01-08 Purchased: Allied Book Company 1396.85 0 659.1 ADV 56371 2020-01-08 00:00:00 2 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 1384.02 0 659.1 ADV 62767 2020-01-16 00:00:00 3 2020-01-16 BK 25297 25297 9789386668639 (pbk) 9386668637 (pbk) 659.1 ADV O'Guinn, Thomas Clayton Chris T. Allen Richard J. Semenik... [et al.] Advertising and integrated brand promotion New Delhi Cengage Learning 2019 xx, 407 p. : ill. ; 28 cm. Includes glossary, bibliographical references and index. Management science Marketing Integrated brand promotion Promotion industry Brand marketing Direct marketing Brand promotion Public relations Advertising RSBM FMS BK