TY  - BOOK
AU  - O'Guinn, Thomas Clayton
TI  - Advertising and integrated brand promotion
SN  - 9789386668639 (pbk)
U1  - 659.1 
PY  - 2019///
CY  - New Delhi
PB  - Cengage Learning
KW  - Management science
KW  - Marketing
KW  - Integrated brand promotion
KW  - Promotion industry
KW  - Brand marketing
KW  - Direct marketing
KW  - Brand promotion
KW  - Public relations
KW  - Advertising
KW  - RSBM
KW  - FMS
N1  - Includes glossary, bibliographical references and index
ER  -