Schiffman, Leon G  Joseph Wisenblit  S. Ramesh Kumar <br/><br/>
Consumer behavior 

 - Noida  Pearson India Education Services Pvt. Ltd  2019 
 - xxx, 670 p.  : ill., Col.,  ; 25 cm. 
<br/><br/> Includes glossary, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353069834 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science--Behavior management--Consumer behavior--Customer research--Market surveys--Social media--Marketing--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH