TY  - BOOK
AU  - Schiffman, Leon G
TI  - Consumer behavior
SN  - 9789353069834 (pbk)
U1  - 658.8342 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Management science
KW  - Behavior management
KW  - Consumer behavior
KW  - Customer research
KW  - Market surveys
KW  - Social media
KW  - Marketing
KW  - RSBM
KW  - FMS
N1  - Includes glossary, bibliographical references and index
ER  -