Moriarty, Sandra  Nancy D.Mitchell  William D.Wells <br/><br/>
Advertising and IMC  principles and practice 

 - Noida  2016 
 - 669 p.  : ill.  ; 25 cm. 
<br/><br/> Includes glossary, appendix, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332574144 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Brand communication--Visual communication--Consumer promotion--Strategic research--Digital age --Advertising--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR