00609nam a22001577a 4500 0 0 0 0 MLK MLK 2019-07-26 Purchased: Allied Book Company 1731.70 0 659.1 MOR 60248 2019-07-26 00:00:00 1 BK 0 0 0 0 GGL GGL 2020-01-07 Purchased: Allied Book Company 1607.85 0 659.1 MOR 59080 2020-01-07 00:00:00 2 BK 0 0 0 0 GGL GGL 2020-01-08 Purchased: Allied Book Company 16.76 0 659.1 MOR 56370 2020-01-08 00:00:00 3 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 1661.22 0 659.1 MOR 62766 2020-01-16 00:00:00 4 2020-01-16 BK 0 0 0 0 IMC IMC 2022-04-18 Purchased; Australian Book Company 2217.60 0 659.1 MOR 55320 2022-04-18 00:00:00 5 A/B. 7051 2022-04-18 BK 25329 25329 9789332574144 (pbk) 659.1 MOR Moriarty, Sandra Nancy D.Mitchell William D.Wells Advertising and IMC principles and practice Noida Pearson Education 2016 669 p. : ill. ; 25 cm. Includes glossary, appendix, bibliographical references and index. Marketing Brand communication Visual communication Consumer promotion Strategic research Digital age Advertising RSBM FMS BK