TY  - BOOK
AU  - Moriarty, Sandra
TI  - Advertising and IMC: principles and practice
SN  - 9789332574144 (pbk)
U1  - 659.1 
PY  - 2016///
CY  - Noida
KW  - Marketing
KW  - Brand communication
KW  - Visual communication
KW  - Consumer promotion
KW  - Strategic research
KW  - Digital age
KW  - Advertising
KW  - RSBM
KW  - FMS
N1  - Includes glossary, appendix, bibliographical references and index
ER  -