TY  - BOOK
AU  - David, Fred R
TI  - Strategic management concepts: a competitive advantage approach
SN  - 9789353062835 (pbk)
U1  - 658.4012 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Strategic management
KW  - Internal assessment
KW  - Management issues
KW  - Strategy evaluation
KW  - Business policy
KW  - Business ethics
KW  - Management
KW  - Marketing
KW  - RSBM
KW  - FMS
N1  - Includes glossary and indexes
ER  -