Miller, Thomas W <br/><br/>
Marketing data science  modeling techniques in predictive analytics with r and python 

 - Noida  Pearson India Education Services Pvt. Ltd  2019 
 - xviii, 458 p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>9789353065744 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Retaining customers--Current customers--Consumer choice--Bank marketing--Data mining--FMS
<br/><br/><label>Dewey Class. No.: </label>658.800285  / MIL