00868nam a22001697a 4500952013200000952013700132999001700269020002400286082002000310100002100330245009000351260005900441300003600500500005000536650010500586942000700691  00104070aMLKbMLKd2019-07-26ePurchased: Allied Book Companyg1277.62l0o658.800285 MILp60241r2019-07-26 00:00:00t1yBK  00104070aMLKbMLKd2020-01-15ePurchased: Book Linkersg1559.58l0o658.800285 MILp61900r2020-01-15 00:00:00t2w2020-01-15yBK  c25337d25337  a9789353065744 (pbk)  a658.800285bMIL  aMiller, Thomas W  aMarketing data sciencebmodeling techniques in predictive analytics with r and python  aNoidabPearson India Education Services Pvt. Ltdc2019  axviii, 458 p.b: ill.c; 24 cm.  aIncludes bibliographical reference and index.  aMarketingvRetaining customersvCurrent customersvConsumer choicevBank marketingvData miningvFMS  cBK