Berman Barry Joel R. Evans Patrali Chatterjee Ritu Srivastava

Retail management a strategic approach - Noida Pearson India Education Services Pvt. Ltd 2018 - xxvii, 722 p. : ill. ; 28 cm.

Includes glossary, appendix bibliographical references and index.

9789332587694 (pbk)


Retail management--Marketing management--Nontraditional retailing--Branding- Marketing--Situation analysis--Management--Planning--FMS--RSBM

658.87 / RET