00584cam a2200121 a 4500020002400000082001600024100006900040245004400109260005900153300003600212500007000248650014400318  a9789332587694 (pbk)00a658.87bRET1 aBerman BarryaJoel R. EvansaPatrali ChatterjeeaRitu Srivastava10aRetail managementba strategic approach  aNoidabPearson India Education Services Pvt. Ltdc2018  axxvii, 722 p.b: ill.c; 28 cm.  aIncludes glossary, appendix bibliographical references and index. 0aRetail managementvMarketing managementvNontraditional retailingvBranding- MarketingvSituation analysisvManagementvPlanningvFMSvRSBM