TY  - BOOK
AU  - Berman Barry
TI  - Retail management: a strategic approach
SN  - 9789332587694 (pbk)
U1  - 658.87 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Retail management
KW  - Marketing management
KW  - Nontraditional retailing
KW  - Branding- Marketing
KW  - Situation analysis
KW  - Management
KW  - Planning
KW  - FMS
KW  - RSBM
N1  - Includes glossary, appendix bibliographical references and index
ER  -