TY  - BOOK
AU  - Trott, Paul
TI  - Innovation management and new product development
SN  - 9788131728031 (pbk)
U1  - 658.575 
PY  - 2010///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Product management
KW  - Operations management
KW  - Innovation management
KW  - Industrial management
KW  - Product development
KW  - Management process
KW  - Innovation models
KW  - Strategic planning
KW  - RSBM
KW  - FMS
N1  - Includes appendix, bibliographical references and index
ER  -