Anton, Jon  Natalie L. Petouhoff  Shalini Kalia <br/><br/>
Customer relationship management  the bottom line to optimizing your ROI 

 - Noida  Dorling Kindersley (India) Pvt. Ltd  2013 
 - xvi, 263 p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131791530 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management--Business computer program--Customer lifetime value--CRM implementation--Customer service--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / ANT