00562nam a22001217a 4500020002400000082001700024100005200041245007700093260005300170300003400223500005100257650013200308  a9788131791530 (pbk)  a658.812bANT  aAnton, JonaNatalie L. PetouhoffaShalini Kalia  aCustomer relationship managementbthe bottom line to optimizing your ROI  aNoidabDorling Kindersley (India) Pvt. Ltdc2013  axvi, 263 p.b: ill.c; 24 cm.  aIncludes bibliographical references and index.  aCustomer relationship managementvBusiness computer programvCustomer lifetime valuevCRM implementationvCustomer servicevFMS