00610nam a22001457a 4500 0 0 0 0 MLK MLK 2019-07-26 Purchased: Comprehensive Book Compny 332.00 0 658.812 ANT 60317 2019-07-26 00:00:00 1 2019-07-26 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Golden Books 758.21 0 658.812 ANT 62217 2020-01-16 00:00:00 2 2020-01-16 BK 25363 25363 9788131791530 (pbk) 658.812 ANT Anton, Jon Natalie L. Petouhoff Shalini Kalia Customer relationship management the bottom line to optimizing your ROI Noida Dorling Kindersley (India) Pvt. Ltd 2013 xvi, 263 p. : ill. ; 24 cm. Includes bibliographical references and index. Customer relationship management Business computer program Customer lifetime value CRM implementation Customer service FMS BK